Conventional prospecting data gets richer the longer you wait. FeedLead exists to capture the opportunity that is only there before that happens.
Every prospecting database describes a business more completely as time passes. Filings appear. The company hires, publishes, gets listed. By the time a record is rich enough to be comfortable, the business has already chosen most of its suppliers - and every seller with the same database is looking at the same record.
That richness is real value, and it arrives late. FeedLead was built for the other end of that curve: the point where a business becomes observable at all. Every new business emits detectable signals before it appears in any database, and FeedLead captures those signals at the moment of formation. It is the one window where competition does not yet exist.
Six steps, every day.
| Step | What happens |
|---|---|
| 1. First observable signal | A new business domain is registered. We pick it up within 24 hours of the registration signal, with its registered country and the IP and hosting network it resolves to. |
| 2. Active-domain enrichment | As the domain comes alive, we look for further business and contact signals that did not exist at registration. |
| 3. Contact discovery | Some email addresses arrive with the registration record itself. We add our own discovery as the business publishes contact information. |
| 4. DeliveryTruth cleaning | Every delivered email is cleaned through DeliveryTruth, our own email validation service, before it reaches the file. Invalid addresses are removed, and the file carries the current verification result: verified, catch_all, no_mx or unverified. |
| 5. Classification | Records are given an industry classification, inferred from the domain with a confidence level, so a large daily file can be prioritised. Included on every plan. |
| 6. Delivery | You receive the file the following day, in your subscriber account and by API, along with any saved subsets you have defined and a rolling 30 days of previous deliveries. |
Domain registration is how we detect a new business early. It is the detection mechanism, not the category - what you buy is the enriched daily file at the end of this. See Definitions for each term.
| FeedLead | A conventional prospecting database |
|---|---|
| The earliest observable signal | A later, more complete record |
| Today’s new registrations, delivered daily | A searchable history you can query |
| Registered country, current IP and hosting network; inferred industry and business type; infrastructure, site and quality signals; an email where one is available | Fuller company profile, named contacts, phone numbers |
| Built for immediate outreach | Built for account research |
Both are useful. They are not the same purchase, and most teams who buy FeedLead already have the second kind.
FeedLead has no customer logos on this page because it has no customers to name yet. What it has instead is data you can inspect before paying for anything.
Tom Mack is the founder of FeedLead and CEO of Feed Lead Corporation. He is a marketing keynote speaker and best-selling author, and has presented marketing strategy and lead-generation work at Harvard, NASDAQ, Microsoft and Coca-Cola. He has appeared as a featured expert on ABC, NBC and The CW, and is a recipient of the Entrepreneurial Innovator Award and the Lead Generator Award. More at tommack.tv.
FeedLead applies the same approach to the earliest stage of the funnel: find the business before the market does, and give a team something it can act on the same day.
Specific controls rather than broad labels:
A complete delivery day, sent to a business email address. Normally within one business day.