Day-Zero outbound works best when you act like a helpful guide, not a vendor. The business is still forming—your job is to reduce friction.
Sequence (simple and effective)
- Day 0: one practical suggestion + one question
- Day 2: a short “here’s what most new businesses do next” list
- Day 5: a case pattern (“we usually help X do Y”) + one CTA
Message framing that converts early
Reference the moment they’re in. New businesses don’t want a “solution.” They want a clear next step.
Keep it inevitable
“You’re probably setting up X next. If you want, I can share a 2-step checklist we use.”
Routing rules you can implement immediately
- Prioritize by country/region you sell best
- Prioritize by registrar/network patterns that correlate with your ICP
- If you have email-enriched, start there for speed-to-contact
Don’t overcomplicate it
Day-Zero is a timing advantage. Treat it like one: move fast, stay simple, and follow up like a professional.
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